Pregis Participates in Henkel Sustainability Days 2022
Are you looking to understand how packaging decisions impact the environment and consumer’s emotional response to sustainability in packaging?
Tune in to the Henkel Sustainability Days 2022 on November 30th from 3:25 – 4:00 PM Eastern time as Scott Farber, Henkel’s global head of marketing & strategy for paper interviews Clint Smith, Sr director of global sustainability for Pregis tackle the topic of “The Psychology of eCommerce Packaging”.
There is an art and science behind ecommerce packaging design. This is especially true as it relates to the growing psychology and emotional response that consumers have toward sustainability in packaging (and the varying definition of sustainability among consumers).
This discussion will uncover insights into how to avoid frustration by offering a positive ‘unboxing’ experience that leaves the consumer feeling good about the packaging choices through education and action to protect the environment.
Learn more about the 2 days of valuable sustainability related topics that will be featured during the 2022 Henkel Sustainability
Days here: https://www.henkel-adhesives.com/sustainability-days
Ready to register?
