Toilet distributor turns to FIP to reduce damages, improve environmental impact

A major U.S. distributor of plumbing supplies expanded its direct to consumer (DTC) portfolio to include toilets. Sales were up, but these heavy, fragile products had a 14% damage rate, adding hundreds of thousands of dollars in unnecessary costs. If the company was going to continue to fulfill DTC it needed to find an alternative packaging solution that reduced damages and lowered environmental impact.