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It’s What’s Inside that Counts: Why the Right Package Protection Is Key to Customer Satisfaction

While the box acts as the outer layer to get any package from point A to point B, it’s really what’s inside that decides the product’s fate. The proper inside the box protective packaging will determine whether it arrives to its destination unscathed or whether it will it be subject to its unpredictable journey.

When products within their box aren’t properly secured or protected, it can result in broken or scuffed-up items and dissatisfied customers. For retailers and manufacturers, the costs of poor packing procedures and inadequate protection add up fast in the form of product returns or replacement, worker productivity or squandered opportunities to earn – and keep – confident, lifelong customers.

The latest packaging solutions streamline the packing process, increasing productivity and enabling workers to churn out parcels more efficiently. And with customized packing supply options, brand owners can create unexpected branded experiences that stand out from the crowd.

Consider these innovative packaging solutions for the most effective inside the box protection:

Foam-in-Place Technology

Especially useful when shipping valuable, heavy or irregularly shaped goods, foam-in-place systems offer a custom-fit inside-the-box approach that fills gaps between the product and the box – quickly expanding to cradle the product and create a mold around it.

Whether to provide blocking and bracing or cushioning, this cutting-edge on-demand foam technology takes the guesswork out of how to effectively package different products. Because workers are often temporary, training can be difficult when teaching them how to use machinery and package thousands of products. Pregis’ SmartBagger with Maxwell is a modern foam-in-place solution that can provide specific video or images to instruct packers on both material usage and bag placement to increase worker productivity and ensure consistent protection.

Air Cushioning

Made of low-density polyethylene, air cushioning envelopes the product, providing a protective layer between the item and the box, making it ideal for wrapping, cushioning, and blocking and bracing. Each protective cushion is inflated with air and is engineered to resist puncturing, making cushioning a durable, lightweight option that won’t drive up shipping costs.

Special film formulations are available, such as those with a natural, organic bio-additive to accelerate breakdown, which comes in a green tint to provide a visual cue for its sustainable properties. Another specialized option includes an additive to prevent static interference when protecting sensitive equipment such as electronics.

Pregis’ AirSpeed Hybrid Cushioning (HC) utilizes a proprietary square pattern that can be clear or custom colored, and allows for printed marketing messages that reflect the seller’s brand, promotes “cause” marketing campaigns, and enhances its ability to create an unforgettable unboxing experience. Films are also recyclable at store drop-off locations in most municipalities.

Paper Consumables

Versatile paper solutions are especially appealing to companies that are looking to drive loyalty through environmentally conscious business practices. Look for paper consumables that are made from 100-percent recycled paper, and are easily recyclable and biodegradable. Pregis offers a complete line of paper packaging systems that help companies meet their sustainability goals, and they’re also the easiest and safest machines on the market. Check out Easypack by Pregis for more details.  

For manufacturers that ship objects with sharp edges, such as metal automotive parts, paper can be especially effective for cushioning, block and bracing and void fill, as it’s resistant to puncturing and maintains its effectiveness regardless of what’s being shipped. Paper also fits within small void spaces to help companies reduce the dimensional size of the box.

For retailers and manufacturers, the costs of poor packing procedures and inadequate protection add up fast in the form of product returns or replacement, worker productivity or squandered opportunities to earn – and keep – confident, lifelong customers.

The Total Package

A sturdy box may be a retailer’s first line of defense against damage to products during shipping, but inside the box protection is just as important. In shipping, as in so much of life, it’s the total package that counts.

Pregis has custom solutions for inside the box protection and a team of experts who can help you solve your biggest challenges. Learn more at www.pregis.com/inside-the-box-protection.